Content Alloys
I recently gave a presentation for a client about digital content. I focused a good deal of the conversation around SEO and Paid Search. However, this presentation is meant to get the audience to...
View ArticleSearch Ads Lift Brand Awareness
We have know for some time that having high ranking Organic and Paid searches on the page increase the likelihood that you will get clicks from users.However, there is a new study that shows it can...
View ArticleOnline Research like the Miracles
When I saw this research, for some reason, the song by The Miracles popped into my head. You know the one, "My momma told me, you better shop around." Ok, they might have been talking about finding...
View ArticleSearch Keyword (not provided)
If you haven't noticed, Google has been masking keywords in analytics. There were changes made last year that has mean the volume of searches where the keyword is NOT provided has skyrocketed....
View ArticleDigital Insight Round Up - July 28
There are always a lot of stories in the digital world, we listed a few that we think are worth keeping on top ofGoogle LocalThis week, Google launched its Local algorithm being called "Pigeon."...
View ArticleDigital Insight Roundup - August 5
There is always interesting conversation about Mobile, but this week, I found an abundance of interesting behavior and content articles about Mobile that I thought I would share.Mobile ContentDon't...
View ArticleDigital Insight Roundup - August 10
Just a few of the good article we found around the internet that you might want to check outEffective Email Send TimesYes, email is still one of the most effective marketing channels. It has been...
View ArticleDigital Insight Roundup - August 18
Diets, Yahoo! and other Digital news that is worth a lookWomen use online to Research Nutrition - For ThemselvesYes. There is a ton of great weight and nutrition information online. Women are flocking...
View ArticleDigital Insights Roundup - Sept 1
In the last two weeks, the buzz about Apple and the new iPhone have started. It got me thinking about all of the functionality that smart devices bring into our lives. Most of all, how I use it for...
View ArticleWhere the Heck Am I? Context Markers
After reading a recent article about how Breadcrumbs contribute to User Experience on Marketing Land, it got me thinking about frequent conversations I have with clients regarding search performance...
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Christmas / Holiday Shopping - Let the Games Begin
Bing Holiday Seasons Insights Study Yes, it is the end of September. Did you start your Christmas shopping - or holiday shopping - yet? It might seem a little bananas, but 20% of people have already...
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Is Yahoo! Letting Google Trample Them In Mobile Search?
I was reading a Search Engine Land post about Google's Search Market share (67%) and their Mobile Search Market Share (83%) in August. After reading the article, it made me wonder, what are Bing and...
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Mobile Shoppers Stay in Top Of Shopping Funnel?
Yes, Mobile shopping is only growing. Recently, there was an eMarketer article that Mobile shoppers are more at the top of the funnel. They might browse on mobile, but they buy through some other...
View ArticleIs Spaghetti Sauce a Metaphor for Marketing?
This morning, I was watching a Malcolm Gladwell Ted Talk called Choice, Happiness and Spaghetti Sauce. In this talk, he talks about how Pyschophysicist Howard Moskowitz helped change not only...
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Taking Good Work For Granted
So this is kind of a strange topic. Most people blog about how to hire a great agency or employee who will do more for you. That isn't what this post is about. This blog is about how to recognize...
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Infographic of the Week: Anatomy of a Customer
If you had to assign a strategy to a client and make it into a real part of their anatomy. It helps to think about the ways you can interact with the different human motivations and senses that help...
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Infographic of the Week: Have your Content Generate Love
Are there words that can help you to generate "Brand Love" online? This information graphics looks at emotions, the types of emotions that get the most shares, and the 3 little words that are social...
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Analytics Infographics to Engage Business Users
As most of us know, getting your business users to get engaged with web analytics can be a challenge. You can send them Google analytics reports, create endless dashboards or do extensive monthly...
View ArticleBacking up UX with Analytics and SEO
Over the years, I have clung to the phrase "fact based decision making" as a kind of guiding principle. There are time when you gut might jump in there and lead you down the right path. However, there...
View ArticleGoogle Data Studio Lifts Report Restrictions
If you haven't been looking at Google Data Studio to create great reports and sleek dashboards, you have been missing out. For those of use who have been slathering ourselves in the sleek...
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